Ep. 63: The Voice That Stopped Christine Morse from Quitting Her Business
Christine Morse spent 14 years watching marketing and sales teams talk past each other, and one night in a parking lot, crying with her best friend, she finally had enough. What came next wasn't a plan. It was a reckoning.
Christine Morse, fractional CMO and founder of Avid Marketing Alliance, didn't leave corporate because she had it all figured out. She left because she and her closest friend stood in a parking lot after another long day and both broke down crying, saying out loud what they'd been swallowing for years: "Just another day of not helping anybody." That moment cracked something open. Not a business plan. A refusal to keep going the way she'd been going.
But the leap didn't feel like freedom right away. Building her own business was harder than anything corporate had thrown at her, and she was close to walking it all back. Then, in a moment of prayer and meditation with her son, she heard something that stopped her cold: help a million people in 10 years. Not 10,000. Not 100,000. A million. That wasn't a goal she came up with. It's the one that claimed her, and it completely reoriented how she built everything that came next.
What followed is the real story of this episode: how Christine built her Revenue Bridge framework from 25 years of watching marketing and sales teams fail each other, how she created Expert to Entrepreneur as a $49/month community so that the people who couldn't afford her agency wouldn't get left behind, and how she landed on the simplest income model she'd ever heard herself say out loud: money in your sleep, predictable income, and spikes of goodness. This conversation goes well beneath the surface, and that's exactly where it needed to go.
What You'll Hear
- Christine and her best friend stood in a corporate parking lot and both broke down crying because they realized another day had passed without helping a single person.
- She was ready to quit her business entirely and go back to corporate when a voice during prayer with her son told her to stop negotiating and commit to helping one million people.
- The Revenue Bridge has been 25 years in the making, built from every disconnect, argument, and missed connection she witnessed between marketing and sales departments.
- Christine's three-bucket income model, money in your sleep, predictable income, and spikes of goodness, is the clearest framework for sustainable entrepreneur revenue you'll hear this year.
"With the amount of time I have left on earth, I want to do as much good as I can, and that's surely not sitting behind a desk being a cog."
— Christine Morse
If this conversation hit something real for you, let's keep going. Book a free 20-minute clarity call and let's figure out what your next move actually looks like: https://www.leadintact.com/freeclaritycall
And if you're not sure where to start, grab the Heart-Aligned Career Transition Starter: https://www.leadintact.com/freebies/heart-aligned-career
Links and Resources
Christine Morse on LinkedIn: Christine Morse (Morse as in Morse code)
Avid Marketing Alliance website: avidmarketingalliance.com
Avid Marketing Alliance on Facebook: Avid Marketing Alliance
Expert to Entrepreneur community: available at avidmarketingalliance.com
[Placeholder: The Revenue Bridge book by Christine Morse, coming September]
Pivot Point Podcast: https://www.leadintact.com/the-pivot-point-podcast
YouTube Channel: https://www.youtube.com/@leadintact
Freebies: https://www.leadintact.com/freebies
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You made the move, or maybe you're about to, or maybe you're still in it, showing up, performing, delivering, while something quiet in the background keeps saying, "This is not it." Either way, something has shifted, and you can't unknow it. Here's what nobody tells you. The landing strip is a little rocky once you come down from the high of accomplishment.
There are moments of real excitement, real clarity, like, "Yes, this is exactly where I'm supposed to be." And then night comes, and the anxiety rolls in. The what ifs, the what am I actually doing? Not because you made the wrong choice, by the way, but because you're standing in the space between who you were and who you're becoming.
Done pretending this is enough, done pushing through, done ignoring the thing that keeps pulling at you. That's exactly where this podcast lives. I'm Laura [00:01:00] Dionisio, founder of Lead Intact, and I've been exactly where you are. The corporate success that stopped feeling like success, the leap that was equal parts terrifying and necessary, the messy, non-linear process of building something that actually fits, and learning to trust yourself through all of it.
This is the pivot point. Real conversations about what's actually happening beneath the surface and what it takes to build a life that feels as good as it looks. Not just the wins, the attempts, too. Because I'm not here to romanticize the journey. I'm here to show you what it's really like. Let's get into it.
Christine, welcome to the Pivot Point Podcast. I'm so happy to have you. I'm thrilled to have you. For those of you watching on YouTube and you're seeing the [00:02:00] video, look how bright and vibrant Christine is. Thank you, Christine for being here.
It's so fun to be here. I just enjoy your energy so much, so thank you for inviting me.
And before we get started to the meat of the podcast, I just want to read Christine's bio so that our listeners get to know you the way I got to know you. So Christine Morse is a fractional CMO on a mission to end the divide between marketing and sales. As founder of Avid Marketing Alliance and co-founder of Marketing Sales Network, she works with organizations to merge marketing and sales into one revenue generating team instead of two disconnected departments.
Her framework, The Revenue Bridge, gives companies a system for closing that gap and is also the subject of her upcoming book of the same name. Her approach has helped clients generate millions in new revenue including one campaign that closed $748,000 using free and [00:03:00] low cost tools. Proof that leaders don't need big agency budgets or ad spend to see real results.
Christine is also the creator of Expert to Entrepreneur, a community and membership for people who want to grow their income using free and low cost tools while getting support, accountability and encouragement from others doing the same thing. Christine, welcome. Thank you so much for being here.
Thank you Laura.
That is so fun just to hear that bio. I'm so excited to share what I know with your listeners.
Yeah.
And you know what stood out to me when I read your bio is you're on a mission to end the divide between marketing and sales and So that's where you are today.
You're on a mission to end the divide betwe- between marketing and sales but how did you start? I'd love to hear at high level like what your journey was from I'm guess y- your marketing career and then how ended up here
So it's a good question, and [00:04:00] I'll try to solve it without going way back to my childhood and telling a long story.
But marketing has always been exciting to me because of the creativity, the diversity. There's 40 different types of marketing, so I'm always learning new things. And I've always had the aptitude for sales. And when I was in the corporate world, marketing had its seat, its position, its goals, its own leader, right?
And then the sales department teams and the dis- the dealers and retailers, they had their own leader and their own pipeline, their own silo. I hate the word silo, I'm trying to break all that down. And they felt like a million miles apart. We didn't speak the same language. We would present things to them in a meeting that we're gonna have at this large corporate spending a million dollars trade show, and the people would look [00:05:00] at us like we were aliens, because they're like, "That's not gonna attract people to the booth so we can talk to them."
And they were just off the mark, right? Missing each other because we spoke different languages. So after about 12, 13, 14 years of trying to live on the side of marketing in that silo, and trying to make that connection happen over and over and over and over, I left the corporate role and I just thought, "I'm going to make it happen"
Mm-hmm. It's not rocket science what I'm proposing. So it's doable. It doesn't cost organizations a lot to listen to one another and implement the same goals and systems and, and communications tools, right?
Mm-hmm. So you were in marketing in, in the corporate world 14 years, right? And a lot of my listeners, they are those who have been in their career for a really long time.
They feel comfortable, they're experts [00:06:00] in their fields, and at the same time there's kind of a feeling of maybe what you were feeling, like something is a little off. C- so can you walk us through what led you to finally leave? Because it sounds like you've been noticing silos, your least favorite word between marketing and sales, the frustration.
But was there like a, a moment or a series of things that happened that finally got you to say, "I'm just gonna do it my own way now"?
Yeah, good question. So I can remember one example that really drove it home, was my dear friend and I worked in the same department. And we worked very hard, and we gave it our all, and we were there spending time at the office Instead of with our families and devoting our energy, and spending so much energy into this position.
And we made a boatload of money, right? We had great benefits, all the things. But then we were walking out to our cars and we stopped, and we [00:07:00] started talking about our day and the things that we wish we were doing: helping other people, helping feed the homeless, help-helping feed children who are hungry, helping the homeless to find home, houses.
All these things that really matter. And we just broke... both broke down and cried. And we're like, "Just another day of not helping anybody." Right? Mm-hmm. It still makes me, it still makes me upset to think about it because we have all this energy, we have all this knowledge, we have all these things we can contribute to the world and almost like, have you heard the term cog in a wheel?
Almost like- ... what's the point? We're... what's the point? So I did decide that I needed to spend my life doing things that made an impact on others, and I was at a good point in my career where I could take the time to pivot- .... as you say, and move to something that would help a million people within 10 [00:08:00] years.
That was my goal. That's what my goal still is
I love that. One million within 10 years?
Yeah, and I have only four left so I need to hurry up and help at least another half a million people .
yeah, I love that.
And so when you came up with the one million within 10 years, were you still as you say a cog in the wheel?
You were still in your corporate job or were you already out?
No, that's a good question. I was out and it's funny. I so I was praying with my son 'cause he was very into God at that point, and we believe in everything; the universe, manifesting, praying, all of it. Thinking positively, mind- beat mindset and growth, things like that.
So I heard this in me during one of those conversations with my son and meditating, um, and, and praying. And I was saying, "How about 10,000 people?" And they're like, "That is chump [00:09:00] change." Said, "10,000, pfft, you need to help a million people." And it was after, it was several years into making my own business because it was so hard.
It was so hard to build a business. It was so much harder than what I thought it would be, and it was a time where I wanted to give up and just go back to the corporate world and walk into a building, give your knowledge and service, and then they hand you a check. How easy is that? So it was a time where I wanted to give up, and that really motivated me to keep going, and it proved to me that I had a lot of work to do and that I could do it.
You just said something that really struck me. You said that it was hard to build a business and you wanted to give up, go back to corporate, and f- if I heard you correctly, it was through this, this prayer meditation whatever y- you wanna call it, listener, insert language here. It sounds like right when you wanted to give up, go back to corporate, become a cog in the wheel [00:10:00] again, this is when you heard, "I want to help one million people in 10 years"?
Yeah, exactly. Wow. Exactly. It was. It was powerful. And I literally like the next night and the next week, okay, I- I'll help people but how about 100,000? And each ti- even now when I think it I hear like, "Ugh, chump change," Like what's the point? Go big or go home. Quit being a baby." You know, I kept hearing those things.
It was me myself telling me that and, um, and I just stuck with it and found a way to bring my skill and knowledge so it could help a million people. And that doesn't necessarily mean a million individual people. That means helping an organization who has 1,000 people. That counts towards my million.
Right, helping a nonprofit reach a million people, that is... Gives me goosebumps I just got, right? So [00:11:00] it's- it's doable. It's a big goal but I can do it.
I'm so curious too because you mentioned that before you heard the very clear one million in, in 10 years, you left corporate because of that moment in the parking lot with your friend where you were like both of you are just another day not helping anyone.
So what I'm hearing is that the motivation doesn't come from, "Oh, I can make more money on my own", or I- for you at least, and not even like, "I'll have more freedom." It was always about helping more people.
Yeah, you're right. You're right. And it... the things you mention are important. I love the fact that somebody cannot dictate to me how much I'm worth an hour.
Like, that used to drive me crazy when my employers would give me a 25 cent an hour raise. Oh my gosh, really? Like, what is that gonna do? But they're giving it to all the people, so it really is costing them a lot of money. [00:12:00] I get it. Right? Mm-hmm. I get it. But I grew exponentially in that timeframe. With my own services and my own contributions to the organization, it was worth more than 25 cents an hour.
And then even switching jobs and moving departments, you would get larger raises, but I was still being dictated to what my worth was.
Mm-hmm.
And I love the fact that I have my own business, that there is no ceiling. There is nobody telling me what I have to do with my time during this period, who I can help, how to do it, and the sky's the limit with income, right?
Mm-hmm. So c- that's an amazing... But it wasn't my motivator. It was-
Mm-hmm ...
That is a big motivator to me and it keeps me going, but the motivator is really helping people.
Mm-hmm.
With the amount of time I have left on [00:13:00] earth, I want to do as much good as I can, and that's surely not sitting behind a desk being a cog.
Mm-hmm. And and, and it's interesting because I work with a lot of entrepreneurs, as we talked about in our, our... before this recording, and I do hear a lot of, "I want time freedom. I want, uh, the freedom to decide". Like, to your point, there's no ceiling of how much money I can make.
And for those who I've interviewed who are, seven figures, sometimes even on their way to eight figures, what I notice is that while they... E- exactly what you just said. While they appreciate it, and of course, that's kind of something that they dreamt of, they had a mission bigger than themselves, and it- that's really
What I want to highlight to the listeners is that of course it's okay to have the desire of like I get to put value on what I can do. And of course it's valuable to say, you know, "I want time freedom." And what I'm really hearing from you Christine is that the [00:14:00] thing that really shifted the boat so to speak, 'cause you were ready to give up, was this mission that wasn't about you. Like you just are like a vessel so to speak to help one million within 10 years. And so what I would love to hear next is, so you hear this voice, one million, you're trying to negotiate. You're like, "What about hundred... What about, you know, does it have to be a million?" And you're like steadfast in one million in within 10 years.
What changed in your business? Because you mentioned before that you were ready to give up.
Yeah. Yeah, I love this conversation so much. Dipping below the surface is so important, so I, I love this.
So what did I do at that point? I was struggling with helping one company at a time and it wasn't bringing in enough income.
So that's nobody's fault but mine because I was the one who set up the ground, the playground right? I was the one who [00:15:00] set that up. So then I had to think okay so I set it up, it's not working, now I'm the one responsible for making it work. How do I make it work with me, my goals, my family and then this goal, this big goal of helping?
So that's where Expert To Entrepreneur came into play. Instead of helping five, six, 10 organizations at a time, me and my team now can help the masses because what I found was the people who couldn't afford my services; I use the term shut the door; and talking with Claudia my BFF and AI agent- . She told me to stop beating myself up and stop using the words shut the door because once...
Still when I hear the words in my head that I shut the door on the people, the individuals, the solopreneurs, the people trying to leave the corporate world, the people trying to get out [00:16:00] of those golden handcuffs, the people who are in Africa, the moms who are making crafts for income so they send their daughters to s- universities for education so they can get out of the situation they're in right?
I Was devastated that all those people were not getting any help because they didn't have the financial means to hire me and my team. And that broke my heart. So then that started to seep into my head right at the same time of helping a million people, go figure how that happens like that. Mm-hmm.
So I started Expert Entrepreneur. It's a group but n- the people go through these classes as a cohort which is nothing new, but it's teaching them marketing and... But it's got that sales component. It's not just marketing, it's marketing that turns into sales. The same thing the Revenue Bridge does, turns marketing into sales.
I know it sounds obvious but it's harder than it sounds. So now I am able to end my... [00:17:00] It's my passion project. I think $49 a month we have a free version but $49 a month because that's my access to the million people to help 'em. And I literally have a giraffe made by a woman who was earning money so her daughter could go to school and get out of that generational torture of being kept in that village.
So this is what I'm going to go to my grave with knowing that I helped those people that couldn't afford it because they deserve a chance too, fighting chance. That's kind of like what I, I hear this drum beat and give people a fighting chance, right? Give the marketing people a fighting chance to be a revenue producer is the Revenue Bridge turn marketing into sales.
It's giving everybody a chance
I love that And you know what I love about it is like, you... It's almost like this, this desire, this download if you will. This message, whatever you wanna call it of like [00:18:00] help one million people within 10 years got you unstuck from the playground that you created and it got you to think creatively.
And you know what I love about it Christine, is I'm hearing you say this came from a heart space expert to entrepreneur. Low ticket $49 a month but still really valuable because it's the concepts of Revenue Bridge. And w- what I hear even from like a... If I were to put like my, my business consultant hat on, it's also a lot more scalable than you working one company at a time.
So not only is it scalable, right? Like, you can make different versions. You can have expert to entrepreneur, you could have the mastermind version that's maybe like higher per month because there's higher value. So you can scale from like a revenue standpoint and you can scale from like a helping people standpoint which is really what you care about.
Right. So I just want to point that out to the listener that I think sometimes we have it in our mind that helping people means that you can't earn money at the same [00:19:00] time. And so I kinda just wanted dispel that motion or it's not I have to either be of service to people or make money. I th- Right
That's what I'm trying to say. It's ... Uh, Christine, you're like a perfect example of like, because you tuned into the desire to help more people, now you've opened up an entire new revenue. That's
right.
So you're not beholden to just one company at a time.
That's right. It's beautiful thing. Um, you're a great listener Laura, I'm so glad I'm here.
Because this reminds me of something that comes into play while I was making these changes. All these things that you've heard since you were a kid they start to come up and while you're thinking these through your head, heart, and gut instincts how are you gonna change playing field so that it's making you happy.
You're not just running the playbook as you thought or somebody gave you. You're making the playbook along your head, heart, and gut instincts telling [00:20:00] when you're not happy that's telling you something that you're not doing something right? So I had a friend once tell me.... and again remember listen to those voices that stick in your head.
They keep getting waves of goosebumps. Somebody told me once "I would rather have $1 from 1,000 people than $1,000 from one person." Because if that one person decides to leave your services or fire you or quit or whatever that's $1,000 gone from your food money, right? But if you have $1 from 1,000 people and three people leave it's easy to find three more people to give you $1, right?
Mm-hmm. Mm-hmm.
So if you take away the high dollar amount and big ticket items, then I think that's where some agencies fall short. They go for the people who can pay big dollars to them. But I like [00:21:00] to think of it differently. And I always, always offer a free version. So, like, if the woman couldn't afford or the man couldn't afford 49 a month, there's a free version as well, and we'll never leave them behind.
And also, so here's another thing that... And I'm not trying to just pitch the program, I'm trying to help people think how I made what I thought would help others based on what feels good in my heart. What I also knew they needed is not just the skills and the tactics to turn money marketing into sales, but they also needed hugs and encouragement and motivation.
So that's big part of the program too. We meet, there's a 24/7 hotline basically on, um, Facebook and LinkedIn where they can ask questions. But having somebody to turn [00:22:00] to when you are all alone trying to build this playground that we're talking about, that's a lonely place, right? Mm-hmm. So at least this gives a community of like-minded people that's just as important as gaining revenue.
And what I, I love, I wanna circle back to what you said You, you said when you made the playbook so to speak you made it based on what feels good in your heart. And what I want the listener to hear is that Christine didn't just shut herself off from the world and then sit down and then she created Revenue Bridge.
What you were doing was you were paying attention to, what did you say? Your heart, mind and spirit- Gut instinct ... I think. In- in gut Heart,
mi- heart, mind, and gut instinct. Everything gets run through that filter, everything that I do.
And that's how you created the playbook which is Revenue Bridge.
And so I would love to dive into how did you come up with Revenue Bridge? 'Cause it sounds like it was always in the back of your mind like, "I don't like that marketing and sales are separate, this doesn't make sense." So walk [00:23:00] us through the b- the birth of Revenue Bridge. Like w- what was that process like?
Oh, thank you. Yes. Um, the Revenue Bridge, the bridge represents the divide, right? I've always hated the divide, I've hated the silos, I've hated arguing. Sometimes it feels like bullying. So the bridge was the pathway to understanding one another. It also includes service, so marketing, sales, and the people who are in front of the customer, so customer service and delivery people.
It's all turned into one revenue generation system.
Mm-hmm.
And this is still a bridge, so it's the marketing coming up with the campaign who then turns it into a sales, and the customer service maintains the client but they need to get testimonials and referrals. And the people out actually building the relationships with the clients, [00:24:00] um, like the people delivering the water or the people going into the office fixing the coffee machines.
They are the ones that all they have to do is put up a simple "Hey, did you know that we also do coffee?" And if they're delivering the water, right? And then that person shows them a QR code, they scan it and then they've just created another client. So The Revenue Bridge is actually bridging everyone together into one system so that all the revenue is coming in flowing through and then it just keeps revolving around.
I didn't wanna turn it to a circle but The Revenue Bridge. And it also is a easy to understand picture in their head of the great divide. It has been in the making For many, many years. So I would put a number of, so I've been in my own business for 17 years, and I was at the corporate world for nine or ten.
So the revenue bridge has been, in my mind, [00:25:00] being built for at least twenty-five years. Of all the bumps and bruises that I went through and all the disconnects that I saw, I fixed them in my Revenue Bridge™.
Hm. I love that.
And so for the listener out there who's like, "Oh wait, I can already be creating my own thing even when I'm in corporate or even if I'm not yet doing the thing," what would you recommend to them just based on your own experience of creating Revenue Bridge™?
Okay. Yes. Um, so this is a great... This was also in my mind when I created Expert for Entrepreneur, that pathway for the people that can't afford an agency. There's 11,000 people every... Or no more now. That was about six months ago. 11,000 people every day was being let go or leaving the corporate world, and I'm not even gonna get onto topic of ageism.
Um, but my heart broke for those people, and it also broke [00:26:00] for the people that were still stuck in the golden handcuffs. And, uh, my girlfriends, when I would see 'em they'd have, like sadness in their eyes because they never got to live the life that I jumped out and took this huge leap to do. But it's, These are, these systems are put into place to help those people.
Because a lot of the people what I'm finding, those 11- of the 11,000 people every day leaving their, their jobs, they can become consultants, coaches. They have built experience and knowledge up that can help other people. They just don't know how to package it.
Mm.
They don't know how to turn it, that knowledge, and what to build, and the boatload of people telling them to start their business, buy this program, buy that program.
Do it my way, do it my way. That has led... I've tried all those ways, and I... It's all about just following your head, heart, and gut instinct. Free and low cost tools, [00:27:00] getting a pathway to goodness, and walking that path with confidence. Did that answer your question? I went on a little rant, Laura.
It
did.
Okay. No, I, I love the rant. I'm here for the rant. No, I love it.
You have said head, heart, gut instinct times now, and for the listener who was like, "I don't understand what Christine..." 'Cause they're so in their he- uh, by the way, this is me too. There's such an emphasis on the head and what you think, that I can imagine there's a listener out there who's like, "I don't know what you mean by head, heart, gut instinct."
So how would you explain that?
Oh, good. It gets back to what you were saying, uh, earlier when we were talking about when something didn't feel good to me, I knew I was heading down the wrong path. When something didn't feel right, I refused- Mm-hmm ... to live that life any longer, right? So it's very important in your [00:28:00] business that you follow that because that means...
I don't think we pay enough attention to our gut instincts, but it, it's telling us, "You're heading down a disaster road," or, "You're heading the wrong way. That's not what you really should be doing." Like, if you're laying in bed trying to go to sleep and you're thinking, "Oh that, that client just doesn't feel good.
It's not making me happy." It's important for me to get up every morning and be happy and excited, which I am, and when I'm not waking up happy and excited, something's wrong that I need to change. That's your head, heart, and gut instinct, and that follows through to relationships and everything. But as a businesswoman, it's pivotal import- pivotal, critically important to follow that because it knows I'm heading...
Like, is this really gonna help somebody? No. It's just gonna make you some more money Is that what's important to you? No. So why do it?
Mm-hmm.
Right? 'Cause I, uh, I'm a, a... I have [00:29:00] to fight myself all the time with shiny objects, so I'm a bad one at that.
Yeah, I get it. What I love about how you explained it is that it's actually really simple.
And what I find, at least for myself and my clients, is that when you listen to the head, it makes it overly complicated. If I could draw a flow chart, it would be like super complicated. But what you said, "Okay, if it doesn't feel good, that's a sign to pay attention." You have to decide that you refuse to live that way, and I think too many people just assume that that's the way it is.
That was me for a long time, where I was like, " This job doesn't feel good, and it's not 'cause of the people. It's not 'cause... It just doesn't feel good." And then I, in my mind, made myself wrong for feeling that way, and so I just accepted that's the way it's supposed to be. And I love that you said, "Every morning, I wake up happy and excited, and if I don't, that's my sign to pay attention."
It is just like so simple the way you explain it. And then I love the example that you gave with the, with the clients. If a client [00:30:00] doesn't feel good, it's your sign to pay attention. Do you have kind of like other examples you could give with where you are in your business now versus like when you first started and you said it f- it didn't feel good at the time?
Like if you were to compare when you first started on your own and you said it felt hard to now, what do you think the difference was in terms of how you started showing up?
Good question.
So I'm gonna answer that in a way that kinda brings it back full circle. When I first started, I wanted to help the solopreneur and I wanted to help the people who couldn't afford an agency And I spent all my time doing that, and I had about over the years, this was in like 9 or 10 years into my business.
I just wouldn't give up 'cause I didn't wanna shut that door, right?
Mm-hmm.
And I had so many mentors tell me, "Don't focus on that audience." And it was so sad. Well, [00:31:00] I'm like, well, nobody else is helping them. I gotta help them. But it didn't feel good because I wasn't able to feed my family, and I wasn't able to make enough money.
So just because it felt good and right that way, it didn't feel good that I wasn't making enough money. But whose responsibility is that? Mine, 'cause it's my playground. So how do I make people... Help them pe- help them do the right thing, but make people. I put them into groups. That's how Expert Jam... It used to be called Avid Academy.
Hm. I've tried it many years many times over the years. And it's been something that I couldn't focus on because it's not high income. But, um, that's one example
and it sounds like when you came up with Expert to Entrepreneur, it's, it's after you had that download of like, "I wanna help a million people in 10 years"?
Yeah, so what I had to do was because I f- was feeling like I'm not... and it was obvious I [00:32:00] wasn't making enough money, I had to go in and hone my skill. So I said, "Okay, if I'm gonna charge more money, how am I gonna make sure that I am providing a return on investment of that person's..." So what I did was I honed in my skill.
I only did marketing that turned into sales. I learned the tools to do it. I created my own... That's when the revenue bridge was being formed. How do you turn marketing into sales? I learned all of that so that I can now go back and charge what I'm worth, because it's a fraction of what they're making in new customers, right?
So I felt good about that, but then I also kept my, my helping my people, my, uh, modified version of that for my solopreneurs.
Oh my
God, brilliant. So it's been a balancing act, and I always try to tell, and this is something I'd love for your s- to plant a seed in your listeners' ears, try to always think about this: Money in your sleep, predictable [00:33:00] income, spikes of goodness.
And as an entrepreneur, if you can cover those three bases, money in your sleep, predictable income, that's the biggest one that you can live off every month, and spikes of goodness, that means you know what goals to set out for yourself. Money in your sleep is like my e- Expert to Entrepreneur, right? I give them worksheets, I give them videos, I give them things that they can download.
And my predictable income are those five, six, 10 clients that I help every month as a retainer till they don't need me anymore 'cause I teach their teams how to do it. And the spikes of goodness, I go out and I, I know I need one a month that is a speaking engagement or it's a workshop that 10, 12 people come to.
Those are my spikes of goodness, and if you have that radar dashboard in front of you, it keeps you from Implementing new programs and shiny objects. 'Cause if you don't have those in your dashboard, you can't do anything but what [00:34:00] you've already implemented
That is so good, and that's like the, the simplest way I've heard it said to be honest, Christine.
I've heard like, monthly recurring revenue and then other streams of income. But the way you say it, it was just... It sounds a lot more fun. Yeah. It sounds a lot more fun. And it is so true. It's easy to get distracted by the spikes of goodness- Yeah ... but if you don't have your predictable income down pat, if you're not clear about what that is, then it's like, um, it's almost like, um, you go for like the, the crème brûlée, but you haven't had any food yet.
But you're like, "Crème brûlée. Ooh, chocolate dipped straw-" Like, you know? You're just like all dessert, and it's like, but your predictable income's not there yet. So you gotta have- Right ... do that and then that way the spikes of goodness is fun instead of like grabby, instead of like I must have this speaking engagement or I must launch this, this new thing.
So thank you for that. That's for me, listener. Li-... No, I'm just kidding. It's for all of us. That's [00:35:00] incredible. Wow.
That's fun. It is fun isn't it to think of it that way?
Yeah, and I'm already like because I, we talked about AI like before we recorded our previous meeting. I'm such a h- AI person. I can see a dashboard that's fun that's ooh money in your sleep.
The predictable income and then ooh spikes of goodness. It's just... I don't know. That's just... It's a lot more fun, and then it makes it not so scary, and it makes it doable 'cause it's like oh three categories.
That's right. And if I'm lacking in one of them I'm like, "Oh I haven't had any spike of goodness this month, I better do workshop."
And then you j- put a, up a workshop on LinkedIn, and you get a bunch of people there, and they're all paying $99, but there's 10 of them, so you're getting $1,000 in this workshop. That's a spike of goodness. That's $1,000 that you didn't have last month, so it counts right? Yeah. It's better when the spikes are higher but-
right ...
that's for another podcast.
Yes. Yes. Okay love that. Thank you. Okay.
Christine I would [00:36:00] love to hear more about, uh, let's see For the Revenue Bridge, right? Like 'cause what I'm seeing is like it's almost like you accidentally created an ecosystem where you have the Revenue Bridge as your main thing, and then you're like, "But I still get to help expert to entrepreneur."
Or was that like your intention this whole time?
Good. Good question. I've always known I needed to help my brothers and sisters who can't afford an ADSD. That's always been there. I had to abandon and I had wa- see, those are bad words. Shut the door, abandoned, those are bad words.
They've always been in my heart, and I knew I'd get back to them, but I had to take care of myself first. So the Revenue Bridge is an ecosystem that's pretty amazing. I love that word. It's an ecosystem, and it's already established in organizations, they just don't think about it as an ecosystem. So back in the '90s, Harvard published this article, and people do pieces, parts of it.
Like, of course they have [00:37:00] the sales delivery person bring in a flyer about a new thing they're launching. But does the guy do it Does he really wanna do it? Well, if you give him $20 for everybody who signs up, he will want to do it because they can't afford to give a lot of people a lot of raises. And if you make them part of this ecosystem or is the, um, the customer service, let's say that's a woman, and she's on a call, and I've seen over and over where people call in and they'll say, uh, about the sale that's happening that marketing implemented- Mm-hmm
and they didn't know anything about it. How horrible is that? It's just putting them in this ecosystem, and then every time she gets somebody to join into this, opt into this, she gets 20 bucks.
Right.
Right? And it could be the thousands upon thousands the business owner's getting, but it helps our brothers and sisters in this ecosystem, and it's a bridge.
It's connecting everyone together. I just love the bridge and I love circles- Mm-hmm .... where there's the people feeling [00:38:00] good and the psychology and neuroscience behind. It's all marketing. It's all marketing.
So- I love it.
Yeah. It's fun.
I love your story. Yeah. What strikes me is that you were always heart based from the get go.
Like, that's your thing. And what I loved about hearing more about your background is that you get that download of we want to help a million people within 10 years, and it actually got you to pivot slightly. You s- call it taking care of yourself, and I think what it really did was it created a stronger foundation in which you could better help people because it's kind of like you're trying to help somebody, but you’re, you yourself are on crutches.
It's like, no- Mm-hmm ..... let me get strong first. You create an
e- Put the mask- Yes .... put the mask on yourself before you help anybody else. Yes, yes. Yes.
Yes.
That pops into my head all the time. So what service was I really doing to those people When I was struggling, 'cause it drained [00:39:00] me- right ... and made feel like a broken person and just drained, right?
So that was an indicator that something had to change. Um-
Listen enough to their heart ...
e- exactly. Th- there's two things, right? There's the ... I can imagine the listener who's like, "I don't even know what's in my heart because, um, my, my head is so noisy." There's that, and then there's the other type of listener I can see who only listens to their heart but to their own detriment.
And what I love about your story, it comes full circle. It's not that you gave up. You didn't shut the door. You just put it on pause. You renovated, so to speak, your foundation, and then you built something even better- Yeah ... to help even more people.
Yes.
And I think that's, that's important to say.
It's like it's not you're abandoning, right? 'Cause I feel like a lot of heart centered people are like, "I don't wanna abandon them." It's like no, you're, you're pausing so that- That's right ... you can help them even better in a even more profound way. So thank you for sharing.
You [00:40:00] know one more thing about that, The Revenue Bridge made me figure out return on investment like I talked about.
What will make my clients a lot of money That's the same thing that my Expert to Entrepreneur needs. And before that, I was teaching them all kinds of social selling and content marketing and stuff like that. And I knew how to build a list and generate income, but now I really know how to generate income because I was forced to work in this side of my brain, and now I love it.
Mm-hmm. And then I saw the divide even deeper. So it all works together. I'm very, very blessed at what I've made for myself. I'm very excited what I've made for myself.
And we are all very blessed to learn from you, Christine.
And if the listener's like, "I wanna learn more, I wanna buy this book, I wanna be part of Expert to Entrepreneur," how can they get ahold of you?
Oh, thanks for asking. I really only work on [00:41:00] LinkedIn. Um, I'm going to go back and do more Facebook Work, so if they wanna go to Avid Marketing Alliance on Facebook, they can find me there, or Christine Morse, M-O-R-S-E like Morse code, on LinkedIn. They can connect with me there. My website is avidmarketingalliance.com, and on there right at the top, it says, "A Revenue Bridge", er "Expert to Entrepreneur" on my pa- on my top.
So they pick which category they're in, and then there's lots of opportunities to connect with me there, and I would love to. I give people free strategies all the time. Hmm. So it's just a way of giving back. It's one click on my chart of a million people .
Thank you. I love it. I love it.
One last question I ask all my guests is if your life was a book, what chapter would you be on and what would it be called?
That's a great question. I am writing a book, it comes out in September. And it is like a culmination of all my head, heart, and gut [00:42:00] instincts in my journey. I would literally say, because I'm 59 years old- ... it's about time that I start thinking about this last chapter. So I know I'm up there in my chapters.
I would say I'm at Chapter 12, and it would be called, Finally making it. Because now, it's all coming together, all the bumps and bruises. Seriously, lots of bumps and bruises. And I feel good, and I feel strong. So I feel like I finally made it.
I love it.
Christine, thank you so much for being here sharing your wisdom.
I know I got a lot out of it. I trust that my listeners got a lot out of it. And again, it's so lovely to connect with you.
Thank you, Laura. Thank you for inviting me to be on this show, and keep up the great work. I adore you
Big thanks to Christine Morris for being so open and so real in this conversation. This [00:43:00] is exactly the kind of story I created this podcast for, because when you hear someone else say the thing you've been feeling but couldn't quite name, something shifts. If this episode resonated, share it with someone who needs to hear it.
You probably already know exactly who that is. And if you're sitting with something after this conversation, that feeling that good enough stopped being good enough a long time ago, I want to talk. Book a free 20-minute clarity call at leadintact.com/booking. That's where we figure out together what's actually going on and what your next step looks like.
All of Christine's details are in the show notes. Go show them some love. And with that, I'll see you next time